Dulux Paint Retailer's Night

Dulux Paint Retailer's Night is an annual gathering and appreciation night organised to bring colour experts and paint retailers to connect. Every year, a new colour of the year will be announced and retailers will be given sneak preview of new products during the event.

The event visuals were created following the theme of "Unlocking Potential" which encourages people to harness and explore the potential found in everyday spaces. It features a series of die cuts framing into a keyhole. A sustainable approach of having a perforation key-line in the invitation card is being introduced to further repurposed it into a raffle ticket to keep things cost-effective and environmentally friendly.